Digital Marketing Checklist 2021
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Digital Marketing Checklist for 2021

Digital Marketing Checklist for 2021
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Digital Marketing Checklist for 2021

Digital Marketing Checklist for 2020

It’s hard to master Digital Marketing cause trend is always changing. One strategy that works for you might not gives results after a week. Just one update of Google or social media platform and Boom, all your implementation strategy and work are just wiped out.

No matter how many algorithms change, the update comes, but the base on digital marketing never going to change. There’re are some checklist that if you add in it your strategy, then all the digital channels are in your hands. Trend changes, but core concepts of digital marketing stay there.

Here is the list of Digital Marketing checklist for 2020 that you should look at.

1) Social Media Marketing

2) SEO

3) Mobile Marketing

4) Influencer Marketing

5) Email Marketing

6) Video Marketing

7) Geo Location

8) Optimize Your Website Structure

9) Content Marketing

10) Create your ideal audience

1) Social Media Marketing

https://www.lianatech.com/resources/blog/the-ultimate-digital-marketing-checklist-pdf-template-fully-updated-for-2020.html

Every day a thousand people join social media channels and spend their free time exploring something new. If your business is brand new, then social media is a perfect place to start aware of a potential customer about your business. Using social media you can not just grow your business but also gives your brand credibility. If you’re not sure which channel gives you the best outcome, try them one by one and see which channel gives your brand more visibility and brings you, new customers.

2) SEO

SEO is an opportunity that many businesses miss out on or not implement. I know SEO is a bit complex and time-consuming but think it this way, if you acquire SEO strategy and rank your website higher in Search engine then you don’t have to pay to the customer to visit your website. They find you in Search engine and if they like your service they immediately take action on your website. The average CTR of Organic results is much higher than the paid result.

3) Mobile Marketing

In 2020, 2.5 Billion people use mobile and scroll down everything they like on the internet. Mobile marketing is not just about to send a text message and tell them about your offer. Mobile marketing means reach with your relevant audience on their smartphones, mobile through your website, app, email, social media, etc. People often take action from mobile and also explore new things.

Day by day, the Mobile user keeps increasing and if mobile marketing is not your digital marketing checklist, then you miss a wide range of customers on base.

4) Influencer Marketing

Influencer marketing is still profitable if you use it the right way. Find an influencer in your business niche, tell them to shows your business to their audience. An influencer has already built a strong relationship with their audience and if it promote your product online, then chances are high that they going to trust your product too. People often trust an influencer rather than some random ad they show in their social feed.

5) Email Marketing

Email Marketing is still one of the easiest ways to build a strong relationship with your existing customer. With the help of digital marketing, you can give your current customer discounts, special offers. When someone takes action on your website ask them for their email, if they give you email then you can personally connect with them, know their habits, and also implement your strategy according to their behaviors. Once you have a decent email list you can send an email and encourage them to take action on your website. And the best part, you’ve to deal with your existing customer that you already know a little bit about them.

6) Video Marketing

85% of internet users use video content rather than any other type of content. The number is still growing. According to a survey by Oberlo, in 2021, 90% of internet users shifted towards video to engage with their brands and make decisions. Video is a powerful marketing tool to give your message to the audience. Video gives 3 times more engagement than any other type of content. Video marketing is not just about representing your brand but also tell the customer that you care about them. Video Marketing should be your priority when creating your digital marketing strategy.

7) Geo Location

Personalized marketing is the most effective way to build a brand. Targeting geolocation means if your customer comes within a mile of your physical store you can send them a notification about your store and if possible you can give them a special discount. Geolocation also builds a strong relationship with your customer and the outcomes are more effective than any other digital marketing strategy.

8) Optimize Your Website Structure

No one likes a website that has hard navigation or slow speed. Make your website more user friendly and improve your CSS, so your website can load fast. Speed is one of the ranking factors in SEO. If your website has well-optimized structure, attracting design and easy navigation then there both search engine and user gonna loves it. When you create social ads send traffic to a relevant page that gives some value to website users.

9) Content Marketing

Always create content that is relevant and valuable. People love content that gives some value to them.

A content that has relevance and delivered within the right audience can get automatically social engagement and people love to share with there loved ones. When you published content visualize your ideal customer and ask yourself how can your content help this visual friend. Remember Content Is King.”

10) Create your ideal audience

If you’ve world best product but if you share it with the wrong audience then there is no chance your digital marketing strategy gonna succeed. When you create content, ads, or video always distribute it with the right audience. You can get help from online tools that helps you to find your ideal audience. Once you create your audience and applied digital marketing withing them, then your marketing efforts give you the best outcomes.

There is always new technology evolves in digital marketing, it’s become hard to maintain digital marketing strategy. Now it’s up to you which checklist can improve your digital marketing strategy.

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